/p>

Today, tickers and scrollers are common on television programs, news programs and a variety of other visual media. While watching local news it is easy to get a rundown of the stock prices for the day, the weather and the headlines, simply by taking a look at the same screen.

We’re a sensory-oriented society, ready to see and process a selection of images at once. And it looks many prefer moving images and information to static ones.

Streaming video is the rage now, with approximately 1/3 of web use at any one time utilised for some kind of video playback. The information superhighway is more information being spoken and played out for people than information being read. So it’s no real wonder that a feedback sign is more effective than a static one.

Because everything is so visually busy these days, an sign face that changes is more likely to be seen than one that does not.

That is part of the explanation these radar signs are so effective. Our eyes are just naturally drawn to something that moves or changes, but it’s more true since we are used to things constantly shifting and changing. Statistics indicate that people like video to text at the rate of 6 to 1. Using feedback signs that change with each driver are a way to tap into that preference and make traffic slowing efforts more effective.

A typical complaint leveled at our world today is that so many people seek immediate gratification and have no patience. That is a quality that also has a tendency to make speed signs more effective.

The instant feedback—your speed displayed back at you—makes the signs something that more drivers are sure to concentrate on and respond to by lowering their speed, regardless of if they are not going over the speed limit.

A portable radar speed sign like one from TraffiCalm is interactive, making it much more suitable for today’s visually-oriented, interactive society. The fact that it can also be moved to a new location will also help it get more easily spotted, and can help to your traffic calming efforts.<

/p>